DIGITAL MARKETING — ASIM SAFEER
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Difference Between Marketing and Advertising.

Definition of Marketing.

It is a long-term business activity, which starts from market research to customer satisfaction. Marketing is an important activity which is not about the promotion of all products; rather, its purpose is to understand market conditions, identify customers' needs, design the product according to the need, choose the best media to promote the products, advertise it through various channels, determine the price, distribute and sell the product, create public relations, and provide after-sales service to satisfy customers. In short, marketing is a promotional process of bringing the right product to the right market at the right price for the right people. Marketing is how effectively you describe the value of your product or services in order to influence customers so that, in the end, they buy it.

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Digital Marketing (English Edition) — Written by Asim Safeer — asimdigitalhub.com