Online reviews have been influencing people for decades. Ever since the internet began, people have been rating their purchases on companies' websites, in chat rooms, on forums, or on early social networks. But now, online reviews are being used in a more organized and widespread manner â that is, in a way that was not happening in the year 2000. Now, before buying anything, 92 percent of consumers read online reviews, and this number keeps increasing every year. Similarly, 40 percent of consumers make up their mind about a product or a company. This principle applies to Business-to-Business (B2B) or Business-to-Consumer (B2C) companies; this means that now all industries will have to think about their online reputation.