Advertising is marketing, but marketing is not advertising. Product, price, promotion, place, people, and process are the six important aspects of marketing. The biggest aspect of publicity is promotion. Marketing is done with the intention of increasing sales, whereas advertising is done for the purpose of winning customers. Marketing is focused on making a market for the product and building reputation, whereas advertising is focused on gaining people's attention. Marketing is a long-term process. On the other hand, advertising is a short-term process.
The main purpose is to increase sales.
To promote the product.
Explaining the value of the product or services in order to target consumers.